In some companies, marketing issues are taken seriously. In others, it is not given much attention. Why are the former more likely to be successful? Why should marketing be one of the priorities? It matters whether marketing is handled by competent people or by random people. It matters whether it is treated as a priority or something less important. Financial input and the methods you use are less important in a general sense, because you always have to match them to the market you are present on. You work with such methods that are beneficial and available. You can always do a lot regardless of your budget. The main thing is to give marketing a high priority in your business. Then you will gain a lot. Someone who has been successful knows very well why marketing is important because they have made it through marketing. Taking it seriously provides various benefits.

Generally, marketing is associated with advertising. Publicizing the company's offerings is one of the concerns of those in marketing. One has to reach out to the potential customers and present the offer to them properly. The advantages of products are presented, emotions are aroused, benefits are shown. And all this in such a way as to encourage the purchase or use of services.

The company has customers and profits, so it prospers. Thanks to the fact that marketing has not been neglected, it gains a stable position. However, when thinking about why marketing is important, it is not so much about survival as it is about growth. A stable position in the market is the foundation and a larger edifice can be built on it. The company can grow. The development can be about enriching the offer or the scope of activity. Marketing helps to gain a stable position. It is also necessary when the company plans to grow.